The Australia Day Ambassador Program is an initiative that sees high achieving and proud Australians attend local Australia Day celebrations in towns and cities across the nation
Australia Day Ambassadors volunteer their time and energy to inspire pride and celebration in hundreds of local communities in cities, regional areas and in the country.
In 2008, the Australia Day Ambassador Program became a truly national one for the first time. Around 350 local communities around the country - from Hobart to the Torres Strait, and Jabiru to Esperance - hosted Australia Day Ambassadors on 26 January.
The activities of Australia Day Ambassadors on Australia Day are as diverse as the communities which host them. Ambassadors may officiate in judging competitions, such as a pie eating contest, present Australia Day community awards, help cook a barbeque, or present certificates at citizenship ceremonies. Ambassadors are also asked to give an address that captures the spirit of being Australian. Ambassadors will meet local members of the community, get a flavour of life in a different part of their state or territory, and be inspired by the enthusiasm that communities large and small have for celebrating what's great about Australia.
The Australia Day Ambassador Program and its growth to all Australian states and territories would not be possible without the support of the program sponsor, Woolworths. Woolworths has generously sponsored the Australia Day Ambassador program since 2001, and it is through their ongoing support that local communities are able to enhance their celebrations by hosting an Ambassador.